McDonald’s has been on fire lately, reviving fan favorites, releasing limited-time menu items, and partnering with major celebrities and global brands to keep fans coming back for more.
Now, the fast-food giant is launching a new menu collaboration with none other than Canadian country singer Shania Twain, also known as the “Queen of Country Pop.”
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Per Shania’s request, McDonald’s is bringing back two fan-favorite side items to its menu, along with an exclusive collectible. If customized, it could be called a Shania Twain build-your-own Happy Meal for super-fans.
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Here’s what’s included in the new Dress up your meal with Shania’s Sides collaboration:
- All Dressed McShaker Fries: McDonald’s World Famous Fries coated in All Dressed seasoning to make them extra special.
- Strawberry Pie: Baked pastry dough filled with real strawberries, giving the classic McDonald’s Apple Pie a berry twist.
- Cowboy Boot Keychain: A collectible featuring a pair of pink cowboy boots adorned with the iconic Golden Arches logo to mesh Shania Twain’s style with McDonald’s recognizable symbol. Available with the purchase of an Extra Value Meal.
The McDonald’s x Shania Twain menu additions are available now at all participating McDonald’s Canada locations and can be ordered in-store, through the McDonald’s app, or via McDelivery, while supplies last. Because Shania is a beloved Canadian musical icon, they’re all expected to run out fast.
Image Source: McDonald's Corporation
McDonald’s invests in celebrity collaborations
McDonald’s (MCD) is no stranger to celebrity partnerships; it has previously teamed up with major celebrities to launch exclusive meals, including the Angel Reese Special, the Travis Scott Meal, and the Taylor Swift Bestie Bundle. But this one hits a little closer to home.
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This collaboration has a special meaning for both parties because Shania worked as a McDonald’s crew member in Toronto, Canada, before becoming the global superstar she is today.
“This collaboration feels like a homecoming for me,” said Shania Twain in a press release. “I fell in love with McDonald’s fries while working as a crew member in Toronto, so being able to dress them up with my personal touch was surreal. Whether you’re enjoying your All Dressed McShaker Fries, or gearing up for a big moment, life is just more exciting when you’re all dressed up.”
McDonald’s bold strategy reverses sales declines
The Shania Twain partnership is part of McDonald’s strategy to revitalize its brand by regaining market share and boosting growth after struggling with recent slowdowns.
In a world full of options due to increased competition and evolving trends caused by shifting consumer preferences, major food brands are fighting now more than ever to stay relevant.
Related: McDonald’s menu brings back beloved holiday tradition for 2025
Celebrity collaborations help drive food traffic and generate buzz, often going viral on social media, thanks to devoted fans who will purchase anything with their favorite celebrity’s name on it.
After reporting a 1% decline in global same-store sales during the first quarter of 2025, McDonald’s bounced back with a 3.8% increase in the second quarter.
This significant rebound could be a positive sign that the fast-food chain’s high-profile partnerships and nostalgic menu returns are starting to pay off.
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