Consumer confidence is an important part of success in tourism.
If consumers feel good about business conditions, their employment, and future income, they also feel much better about splurging when it comes to taking a vacation trip.
Consumer confidence rises in July
Consumers’ confidence in July improved as the Conference Board Consumer Confidence Index rose by 2 points in July to 97.2 from 95.2 in June, according to a Conference Board statement.
The Expectations Index, which is based on consumers’ short-term outlook for income, business, and labor market conditions, rose by 4.5 points to 74.4.
Consumer Confidence Index:
- July 2025, 97.2.
- June 2025, 95.2.
Expectations Index:
- July 2025, 74.4.
- June 2025, 69.9.
The results were a good sign for the index, but consumers are not yet out of the woods, as expectations are still below the threshold of 80 that typically signals a recession ahead for the sixth consecutive month.
“Consumer confidence has stabilized since May, rebounding from April’s plunge, but remains below last year’s heady levels,” Stephanie Guichard, senior economist, Global Indicators at The Conference Board, said in a statement.
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“In July, pessimism about the future receded somewhat, leading to a slight improvement in overall confidence,” Guichard said.
The Consumer Confidence Index had deteriorated in June after recovering in May, decreasing by 3.2 points in June to 95.2 from 98.4 in the previous month.
Improving consumer confidence seems to have helped casinos on the Las Vegas Strip and its surrounding areas, as more cash flowed into Vegas resorts in June.
Las Vegas Strip casino gamblers returned to the tables and machines, which was good news for casino owners as total gaming win revenue increased in June after four straight months of declines.
More gaming win revenue for casinos, however, might not be such good news for gamblers, who are on the other side of that ledger.
Image source: Shutterstock
The Strip’s gaming win revenue increased in June
The Strip’s casinos reported a 0.88% increase in total gaming win revenue for June year-over-year, rising to $765.2 million compared to $758.5 million in June 2024, according to the Nevada Gaming Control Board’s June 2025 Win Revenue Summary.
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Fiscal year gaming win revenue on the Strip from July 2024 through June 2025, however, declined by 3% to $8.78 billion compared to $9.05 billion in the same period ending June 2024.
But both Downtown and North Las Vegas had modest fiscal year win revenue increases of 2.11% and 1.66%, respectively.
Downtown and North Las Vegas win revenue rises
Downtown Las Vegas gaming win revenue rocketed in June 2025 by 10.48% to $73.1 million compared to $66.2 million in the same period in 2024.
North Las Vegas gaming revenue rose 4.7% to $23.9 million from $22.8 million in June 2024.
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Reno’s gaming win revenue also rose by 5.6% to $67.8 million compared to $64.2 million in the same month in 2024.
South Lake Tahoe’s gaming win revenue followed the trend, rising by 2.61% in June to $19.7 million compared to $19.2 million in the same period in 2024.
Nevada gaming win revenue in June 2025:
- Las Vegas Strip, $765.2 million, 0.88% increase.
- Downtown Las Vegas, $73.1 million, 10.48% increase.
- North Las Vegas, $23.9 million, 4.7% increase.
- Reno, $67.8 million, 5.6% increase.
- South Lake Tahoe, $19.7 million, 2.61%.
- Nevada statewide, $1.33 billion, 3.53% increase.
Nevada’s statewide gaming win revenue for June 2025 rose by 3.53% to $1.33 billion compared to $1.28 billion in the same period in 2024.
The state’s fiscal year gaming win revenue, however, declined by 0.79% to $15.6 billion compared to $15.7 billion in the fiscal year from July 2024 to June 2025.
The Nevada Gaming Control Board did not state any reasons for the results, but improved consumer confidence may have played a significant role in the improved numbers.
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