As Coca-Cola continues to navigate an uncertain economy, the company is leaning into new marketing strategies to capture consumer attention and boost growth.
To achieve its goals and stay relevant among the competition, Coca-Cola is aligning its product offerings with timely cultural moments. With Halloween right around the corner, it seemed like the perfect opportunity for the company to implement this strategy.
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In celebration of Halloween 2025, Coca-Cola (KO) is joining the spooky season by releasing a new beverage campaign for its Fanta brand.
In collaboration with Universal Pictures and Blumhouse Productions, Fanta is launching a new soda flavor and revamping three classic offerings inspired by iconic scary movie characters.
Coca-Cola unveils its 2025 Halloween Fanta products
This year’s Halloween-themed Fanta series features four special-edition cans, each wrapped with one of four spooky designs and available in 20-ounce bottles, 12-ounce 12-pack, and 7.5-ounce mini cans.
Here’s this year’s Fanta Halloween lineup:
- Fanta Chucky’s Punch – A new soda flavor inspired by the “Child’s Play” franchise
- Orange Fanta – Featuring Fredy Fazbear from “Five Nights at Freddy’s”
- Pineapple Fanta – Featuring Michael Myers from the “Halloween” movie series
- Strawberry Fanta – Featuring The Grabber character from “The Black Phone” films
Related: Coca-Cola brings back controversial Coke flavor
The Halloween 2025 Fanta drinks will hit shelves nationwide at Walmart (WMT) and other major retailers starting August 25. International markets will also see their own versions of the campaign with different characters featured globally.
Image source: Jeff Greenberg/Getty Images
Coca-Cola launches a new package-focused strategy
This latest Halloween Fanta campaign is part of Coca-Cola’s broader Revenue Growth Management (RGM) strategy, focused on optimizing packaging, pricing, and promotion to meet evolving consumer preferences across different markets and occasions.
“The Coca-Cola system’s RGM strategy helps to ensure it has the right products, in the right packages, at the right price points, in the right channels, with the right messages to meet consumer needs. The company, in partnership with its bottling partners, is transforming its trove of data into segmented insights to identify new opportunities in the market and create more transactions at the point of sale,” stated Coca-Cola in its company updates.
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And the results are showing. While Coca-Cola reported a 2% decline in net revenue during the first quarter of fiscal 2025, the company rebounded with a 1% increase in the second quarter, including a 3% rise in U.S. sales.
Though unit case volume slipped 1%, the decline in Trademark Coca-Cola was partially offset by strong performance in other brands like Fanta.
Coca-Cola’s Halloween 2025 Fanta launch is another way the company continues implementing its strategic packaging, timely cultural releases, and partnerships to increase sales despite economic challenges.
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